Leading the charge or quietly steering the ship - Robert brings clarity, confidence, and results.
What fractional marketing leadership means to me…
Hiring a fractional CMO isn’t just about filling a role - it’s about gaining a steady, strategic partner who can meet your team where they are, and help them become who they’re meant to be. Sometimes, that means stepping in to lead the entire marketing function - setting strategy, building campaigns, and managing execution. Other times, it means working quietly behind the scenes, as a coach, thought partner, or advisor - helping internal leaders grow into their roles and make smarter decisions, faster. In every case, I approach fractional leadership with three priorities in mind:
Clarity over chaos
Wisdom over speed
Collaboration over command
Below are the three primary ways I work with companies - each designed to bring focus, momentum, and lasting capability to your team.
Ongoing
Fractional Advisor
After a project or leaders\hip engagement, some clients continue with a lightweight monthly cadence. This allows us to keep momentum, course-correct as needed, and provide coaching without heavy time commitment.
Support includes:
Strategic check-ins or planning sessions
Talent consulting and leadership coaching
Insight into performance results and next steps
Engaged Fractional Marketing Leader
For organizations that need hands-on leadership without the full-time cost. I embed into your team as a partner—leading strategy, managing campaigns, aligning teams, and helping you hire or guide the right people and vendors.
Typical areas of focus include:
Strategy and go-to-market planning
Team leadership and process design
Campaign oversight and creative development
Performance measurement and KPI alignment
Talent sourcing and vendor management
Half-Day Strategy Intensive
A deep dive designed to align your marketing efforts with your business goals. We begin with structured prep work to ensure our time is targeted and productive. The session itself lasts 5–6 hours and focuses on refining your strategy, identifying gaps, and building a clear plan forward.
What you’ll walk away with:
A strategic audit of your brand, messaging, and systems
A prioritized action plan
A 6-month roadmap to guide execution
Robert has been a trusted advisor to business leaders around the world and at companies of all sizes
Robert also provides educational workshops, online training, and customized executive briefings to help marketing teams make the best decisions to move their content and marketing forward.
Learn more about Robert’s training and educational workshops.
Let’s Work Together!
robert@contentadvisory.net