It’s your story. Tell it well.
For more than two decades, Robert Rose has helped business leaders bring clarity to their marketing, tell better stories, and build smarter strategies that drive growth.
Over the last ten years, he’s served as a fractional marketing executive and strategic advisor to hundreds of organizations - ranging from high-growth startups to Fortune 100 giants. His client list includes Salesforce, SAP, Capital Group, Anthem Insurance, Roche Pharmaceuticals, The Globe and Mail, Informa, and ServiceNow, among many others.
Since 2010, Robert has held the role of fractional Chief Strategy Advisor at The Content Marketing Institute, where he helped establish it as the leading global authority on content marketing education. Earlier in his career, he served as CMO of Crownpeak, leading both marketing and product development for one of the world’s first enterprise SaaS content management platforms.
Robert is also an active board member, investor, and advisor to early-stage startups in the technology and media space.
A recognized thought leader in the industry, he is the author of four best-selling books on modern marketing and content strategy. His Content Marketing Strategy course is the American Marketing Association’s official certification program, and his in-person and virtual trainings have reached thousands of professionals around the world.
He is also the co-host of the popular podcast This Old Marketing, which is downloaded more than 500,000 times annually across 150+ countries.
Fractional Marketing Leader
Not just a consultant. A true collaborator who helps your team think smarter, move with purpose, and actually love marketing again.
A best-selling author
Robert Rose is the author of four acclaimed books on modern marketing and content strategy—each one offering a fresh, practical lens on how marketing teams can lead real business transformation.
His most recent book, Content Marketing Strategy, was praised by legendary marketing professor Philip Kotler as “not only delivering everything we need to know about content marketing, but also delivering valuable marketing insights.”
Earlier, Robert co-authored Killing Marketing with Joe Pulizzi, which Don Schultz—the father of integrated marketing—called “a breakthrough that unlocks the puzzle of what marketing should be in the 21st century.”
Robert’s second book Experiences: The 7th Era of Marketing is a top seller and was called a “treatise, and a call to arms for marketers to lead business innovation.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com.
Managing Content Marketing is generally considered to be the “owner’s manual” of the content marketing process.
Robert’s latest book is:
Content Marketing Strategy: Harness The Power Of Your Brand’s Voice
Keynote Speaker & Educator
Robert Rose is a keynote speaker who blends big ideas with real-world takeaways. From content strategy to marketing leadership, he brings insight, wit, and clarity to stages around the world - and leaves audiences thinking differently about the work they do.
Content Creator & Influencer
Meet Robert In About 5 Minutes
Robert has more than 20 years of experience keynoting, hosting, and educating groups of all sizes about the strategic transformation of content-driven marketing in a digital world.
Working with technology, marketing and customer experience brands, Robert can help brands reach marketers, and amplify their voice with content marketing programs, speaking, training, and custom research and thought leadership projecs.
Robert’s style has been described as “incredibly personable”, and a speaker that will “challenge your audiences to think differently” about the practice of marketing and its role in today’s business.
“Robert has a keen sense on how to blend technology and business for excellent results.”
Michael Weiss, Vice President Creative360 - Consulting Division of Creative Circle